BUILDING BRANDS FOR A BETTER WORLD
ADDICTION & CO
A COMPANY ON A MISSION
Addiction & Co is a purpose first brand and business consultancy. We work with progressive leaders and ambitious companies to create better futures. We believe great brands are those that drive both growth and good. We create new possibilities and transformational results by creating brands, experiences, partnerships and platforms that create positive change.
We help companies grow by identifying and expressing their purpose in an authentic and meaningful way. We call this Beneficent Branding. Beneficent brands successfully create impact across the Commercial, Human, Cultural, & Societal spectrum
KAILASH SATYARTHI:
GLOBALIZING COMPASSION
CHANNEL 4:
GLOBALIZING COMPASSION
DANCE LIKE MANDELA: WHAT DO YOU REPRESENT?
SERVICES
BRANDING
CULTURE & CHANGE
BUSINESS STRATEGY & INNOVATION
IMPACT & GROWTH STRATEGY
CONTENT STRATEGY & CREATION
EXPERIENTIAL
MARKETING
PRODUCT & SERVICE INNOVATION
BRAND PARTNERSHIPS
MARKETING
EVENT MANAGEMENT
IN GOOD COMPANY
ORGANIZATIONS WE ARE PROUD TO HAVE PARTNERED WITH
PARTNERS
BECCA SARAGA
Becca has over 20 years’ experience working for leading global organizations, to develop successful campaigns and solve complex business challenges. She has expertise in brand strategy, planning, content strategy, employee engagement, creative development & production. She has presented at numerous events, including leading sessions two years in a row at the Cannes Lions International Festival of Creativity.
She has delivered large scale projects for clients including; A+E Networks, Square, Boohoo.com, Adidas, MTV, Remington, VOSS Water, Virgin Holidays and NBC Universal. More recently Becca has been working on philanthropic projects. She has developed the brand strategy for the Nobel Peace Prize Forum and is working with Nobel Peace Prize winner Kailash Sathyarthi to grow his foundation internationally.
MIKE HUDDLESTON
Mike has 20 years’ business and consultancy experience from around the world in Australia, South Africa, UK and more recently the US. He has delivered results across a wide range of business challenges, from the large corporation of the Royal Mail Group, to being CEO of a start-up online business, which became market leader within 4 years and then sold. Since joining Addiction in 2009 Mike has worked with global clients including A+E Networks, Square, Boohoo.com, History Channel, VOSS Water and Remington.
More recently he has been working on philanthropic projects, with clients including the Nobel Peace Prize Forum, and with Kweku Mandela in South Africa. His expertise is in business strategy, marketing & communications strategy, project management, client management, as well as a wealth of experience in launching new companies/Start-ups.
LATEST WORK
KAILASH SATYARTHI:
GLOBALIZING COMPASSION
CHANNEL 4:
ACTIVATING A PROGRESSIVE CULTURE
DANCE LIKE MANDELA: WHAT DO YOU REPRESENT?
GOSPEL NEW YORK:
CREATING A PLATFORM FOR CHANGE
SQUARE: ACTIVATING ECONOMIC EMPOWERMENT
JUST EAT:
DEMOCRATIZING GOOD FOOD DELIVERY
